General Manager - Coldingham Bay

Typical duties and responsibilities:

• Ensuring the smooth running of the park, identifying new opportunities to drive greater efficiency and improve performance.
• Responsibility for managing, monitoring, controlling and delivering the annual park budget and operating profit targets, including capital expenditure
• Developing and implementing strategies to increase year on year sales across all departments and achieve agreed gross profit margins.
• Maximise holiday home sales, whilst maintaining a high quality sales process in line with company guidelines and maintain excellent relationships with our customers through delivery of welcome meetings and events
• To recruit, motivate and develop high performance teams focused on delivering and exceeding our owners’ and guests’ expectations.
• To safeguard all licences on the park, e.g. site licence, liquor licence etc, to ensure that park operations meet our legal obligations
• Planning the work of the team, prioritising as appropriate and ensuring the best use of resources
• Protecting and maintaining the company’s assets

What We’re Looking for:

• Extensive holiday park management experience, covering leisure, retail, hospitality and accommodation
• Personal Licence holder
• Excellent leadership skills, with the ability to inspire and motivate individuals to grow in their roles
• Commercial and sales skills, including experience of managing capital projects and budgets
• Change management experience and a flexible open attitude to continual improvements
• Excellent communication and interpersonal skills

Why you'll love Team Verdant:

• Online discounts for shopping, dining, and travel.
• Up to 30% off park breaks for you, your friends, and family.
• Discounted use of on-park facilities, including restaurants and activities.
• 24/7 confidential counselling and advice line.
• Monthly recognition and reward programs, including our ‘Stars’ awards.
• Be a Green Champion or get involved in charity initiatives – we love giving back! 🌍

Verdant Leisure is an equal opportunities employer and a proud member of the Disability Confident scheme. Check out why our employees rate us as World Class – join us for an extraordinary adventure in 2026!